There are multitudinous blogs being launched daily on a multiplicity of topics. With so many different blogs surfacing, one of the primary concerns of companies and individuals that are attempting to market their blog is determining the best way to make their blogs stand out among all of the other blogs on the web. There are those who choose to hire a blog consultant to assist with the details of marketing their blog, while some still choose to handle the marketing channels in house.
For those of you who choose to handle the marketing aspects of blogging internally, this article will provide six effective tips that will help you market your blog in a manner that should produce efficacious results.
There are many purposes for blogs; some are informational, while others are used to market products or build brands. No matter what the purpose of your blog, one thing is for certain — if you don’t build traffic you will not have much success.
Carefully Choose Domain Name
You need to decide on a domain name, preferably a standalone domain (e.g. www.mydomain.com), but a sub domain will work as well. Normally sub-domains are free and allow you to start your content marketing endeavor with a minimum investment. You will want to avoid using any type of hosting company that will not allow you to use your own domain name.
Customize and Personalize
When marketing content, uniqueness is vital. This goes for blog marketing as well. Customize your theme in a manner that will allow it to represent the philosophy of your company or your individual personality. Remember, branding is vital no matter what the purpose of your blog — every encounter, post and comment is instrumental in establishing your brand.
Optimization has become a buzz word over the last 18 months. Blogs are being optimized for SEO purposes as well as being optimized to provide an enjoyable user experience for mobile users. With more and more people accessing the web through their mobile devices, having a site that has mobile optimization will be key to reducing your bounce rate.
Here are some other ways that you can optimize your blog:
• Add plugins that will help the user enjoy the experience. Blog software such as MT and WordPress have an unlimited number of plugins that will improve visitor experience as well as help you optimize the functionality of your blog.
• Take the time to create categories that are keyword-rich. Take the time to build a keyword glossary for future references. This will ensure that your content will maintain the right keyword density.
• Optimize your template as well, including the use of RSS subscription options and social network links and buttons.
Some other helpful tips are:
Share Your Address
When websites were a new concept, marketers instructed owners to print their web addresses everywhere that they printed their phone number. This is still a good practice and it is equally effective with blogs. Take every opportunity to share your blog address.
Take Advantage of Social Platforms
One of the fastest ways to build momentum for your blog is to exploit the leverage power of social media networks such as Facebook, Twitter, Pinterest and LinkedIn — just to name a few. The viral potential of these platforms is unparalleled.
Written content will always have its place because of the specificity and the detail it provides; however, video marketing provides an engaging platform to connect with your visitors, so don’t be afraid to mix it up a little. Using video will allow you to engage users that are not into reading the longer articles that you publish. There is a plethora of video content that you can embed on your blog, you will never have a shortage of video content, no matter what the subject.
Some say that blog marketing is not a science, but it is. The important thing to apprehend is that the science of blog marketing can be mastered by virtually anyone.