Headers are the most prominent elements on most web page as they appear right at the top of the page and are often large and imposing. The header you choose can have a huge effect on how visitors view your website, helping to determine whether or not they read the rest of your content. Designing the best header to suit your website gives you the best chance of persuading visitors to stay on your site.
Here are three things to consider when designing a header for your website or blog:
The colours used in your header image convey a particular impression to your website visitors. Gaudy colours can appear unprofessional, while drab colours often fail to interest visitors. Moreover, too many different colours can appear amateurish and immature. Finding the right colours for your header will depend on the type of image you want to project. Blues and greens are often used for professional and business websites, as they are associated with trustworthiness and reliability. Reds, oranges and yellows are often used for entertainment sites, as they are associated with warmth and friendliness.
Header images should provide considerable contrast to the rest of your page, as you want your header to stand out. Headers should also be distinctive and memorable, as this helps to build your brand and provides a familiar element for every page on your website. Choose images, shapes or other elements that add visual appeal to your site. If you have a company logo or other recognisable image, this should also appear in your header.
Adding images and other elements to your header can significantly increase the file size. Large files can take a long time to load, which can lead to visitors abandoning your site before the page has finished loading. One study found that, on average, visitors close browser windows if the page doesn’t load within four seconds. Therefore, you need to keep your header file size as small as possible. Test the loading times of your website on different devices, operating systems and browsers to see how it performs.
Using an effective header image gives visitors a positive impression of your website or blog, helping to increase your chances of fuming visitors into customers or subscribers Taking the time to design the best header to suit your purposes can make all the difference to the success of your site. Colour, distinctiveness and file size are all important considerations when designing your header.