Although blogging is one of the oldest content formats, some businesses still dismiss it as a fad. On the other hand, around 8o% of marketers consider business bloggng to be a crucial area of their digital marketing strategies. flogging does take up quite a lot of time, and no blog becomes successful overnight, and it is the time and effort involved that puts many companies off.
Despite the obvious drawbacks, the benefits of business blogging are undeniable but, that’s not to say that success is guaranteed. A blog needs to consistently offer enough compelling, relevant and genuinelyvalue-adding content in order to be successful. Business bloggers must also not neglect the crucial social element involved. If you’re still not convinced, consider the following key benefits:
1. Become an Authority
A business blog is not actually meant to be promotional in nature —you can use paid advertising platforms for that. However, a blog provides an excellent way to entertain your customers, address their concerns and, most importantly, build authority as an industry expert. People will often base the worth of your brand on the words you write, so it’s important to instil a sense of professionalism and integrity.
Becoming a thought leader should be the ultimate goal of any business blogger. Success comes with building up an impeccable reputation and becoming someone who even your competitors look up to. Establishing yourself as an industry expert can take years, but through consistent effort and constant learning on the way, the work will definitely pay off in the longer term.
2. Increase Business Exposure
Every business wants more traffic to their websites, bet successful businesses also knowthat it’s not just about numbers alone. After all, a high visitor count means nothing if most visitors are leaving your website after few seconds What you really need is relevant traffic consisting of visitors who are most likely to become promising leads or paying customers Blogging helps you to target the right sort of traffic.
Bogging helps increase your business’s exposure by improving your visibility in the search resifts, provided you don’t prioritize search engine optimization (SEA) over the user experience. Every blog post is another piece of content for the search engines to index and people to share on social media sites and comment on with the on-page comments. Ultimately, content is the driving force behind the modern Web.
3. Connect with Others
It’s usually pretty easyto tell a bad business blog from a good one. A bad one will likely have a large amount of content but very few comments, while a good one will have an active community even if it might have a lot less content. Of course, it takes time for even the best blogs to build up large audiences, but this is not likely to occur if you ignore the social media elements of bloggIng.
In many ways, business blogging is just another area of social media marketing, whereby you publish and share content in order to give something for people to talk about. By establishing yourself as an authority and interacting with your readers by way of blog comments and social media posts you’ll be able to boost customer confidence as well as attract potentially powerful connections.
4. Get Feedback
Since a blog is an excellent platform for connecting with others and building meaningful relationships, it also presents the chance to empower your potential and existing customers. Blogging givesyou an excellent opportunity to get feedback and find new ways to appeal to your target audience. It allows people to be actively involved in your business and even the development of new products and serOces
You should always encourage your readers to leave feedback but, equally important isto show that you’re present by responding to said feedback as frequently as you can. At the same time, you should encourage people to share content they like, since blogging can provide valuable content for social media platforms. To make sharing easier for your visitors, always include sharing buttons for popular networks
5. Drive Long-Term Results
Like any form of inbound marketing, business blogging is not meant to be a quick fix that starts showing results almost straight away. Instead, it drives long-term results through consistent effort. As such, blogging can trump almost anytraditional marketing method in the longer term, but it does require an ongoing strategy whereby you are committed to posting on a regular schedule.
According to a recent study by HubSpot, over two thirds of blog traffic was generated by blog posts that were older than one month. This meansthat every piece of content has the opportunity to attract customers for months or even years to come, particularly when said content is repurposed, promoted again or repackaged into a different content format.
Business blogging is beneficial for almost every aspect of your business. By using content to build recognition and authority, you’ll be better equipped to increase website traffic, increase conversions and reach out to other professionals and even potential partners and employees. These benefits are truly tried and tested, and you’ll only be ignoring them at your peril.