From the convenience of your desktops or smartphones, a website might just look like a skillfully placed set of graphics, content, theme and layout designs, but at a developer’s end, a fully fledged, operational working website means a long haul of HTML syntaxes and PHP and Java Codes, and putting them all together while working those late extra hours, and blowing your heads off with those colons and commas – you see, it isn’t actually as easy as it seems.
The job does not end here. A developer has to ensure that the website works fine at the users’ end too while making the design, browsing and online experience handy and convenient for the visitors, so as to effectively bring them into the conversion fold. For we all know that in the specific realm of maintaining a productive online presence and profitable ecommerce for businesses, it is essential for a website to offer a user friendly, smooth and effortless experience for the customers.
The evolution of WordPress has revolutionized the conventional methods of web design and development. Although the days of long procedural coding and carefully jumbled syntaxes are not exactly over yet, WordPress has sure cast a hard blow on the complex web designing methods and has made things a lot easier for web masters and developers.
Having started as a mere blogging system, WordPress soon underwent a tremendous expansion their basic areas of operation, extending their domain from basic blogging to a full-fledged and functional content management system, that can be enhanced with thousands of add-ons, widgets, themes and plugins to veer off from the generic template based designs and up skill the web developers with a variety of customizing tools.
Being proven and accepted for its efficacy, WordPress now hosts 17% of the total online websites and the percentage is consistently increasing with hundreds and thousands of HTML, Java and PHP sites moving over to the WordPress platform.
While WordPress itself is the smartest solution to your web design and management hassles, here we reveal some secret handy tips to increase and improve the speed and performance of your WordPress website and make it more user-friendly.
Invoke an Aesthetic Appeal
In the challenging quest of establishing a comprehensive platform for your website, you might overdose on the options and customization of your theme and designs, creating a complex layout that might turn out to be an ultimate car wreck. A complex website, with an over flooded options, graphics and long and redundant textual content is the biggest turn off for any user. The website would give an enforcing impression on the visitor, compelling him to land on to Google to find another substitute.
Although WordPress offers an extensive myriad of options, themes and design varieties, but that does not mean that you have to use them all to build a clutter of a website. The more cluttered is your homepage, the more time it will take to load and higher will be your abortion rate. Remember, less is more. Keep it simple, catchy and play with your creativity to give it a dab of aesthetic appeal.
Responsive Design for Convenient Mobile Browsing
The smart transition of the world from desktops to mobiles and smartphones has altered the users’ online behaviors, approaches and methods of accessibility. Mobile browsing has taken over desktop browsing by a huge margin.
It is this tremendous migration from desktops to cloud that Google has started imposing penalty and temporary or permanent ban on non-mobile friendly websites. Therefore, it is essential that you incorporate responsive design techniques in your website to ensure a smart and convenient mobile experience for your users.
Integrate your Navigation Patterns
What is the easiest way to repel your visitor? Get him trapped in the complex labyrinth of navigation. Navigation cannels and designs constitute a crucial element for your websites’ user experience and performance. Do not make your visitor confused with too many options and widgets to choose from display only what is extremely important, that you want your user to visit.
If you clutter your site with everything that is not even necessary, the visitor will immediately leave you site. Sift through your options. Pick and choose the most important elements and display them as standout buttons on your website. Also integrate and interlink your navigation designs to ensure a convenient, single click browsing and accessibility.
Troubleshoot for Instant Loading
Slow page loading is an instant turn off for any visitor that lands on to your home page. The homepage being the welcome site should be instantly responsive so as to cast a good first impression. while you might have your focus set on making it more appealing and catchy, there are certain things you need to take care of, to ensure that the loading time is minimized and do not keep the visitor on hold, gaping on their screen for too long.
You need to select a fast web ghost to improve your site performance and minimize the loading time. In addition to that, you need to take care of caches, clearing them just in time for the effective regulation of processes, and tidying up your dash board to get rid of the extra, irrelevant and unnecessary stuff to help release the internal bandwidth and increase the site performance and speed.
Remember that your WordPress website’s performance directly with the quality of service provided by your web host. Therefore, make sure that you do not compromise on this factor, even if you have to pay a few extra bucks for a premium, high quality, web hosting service.
Incorporate Cache Plug-in in your Website Design
A cache plug-in is a handy tool to improve the loading performance and minimize the time, especially on a user’s second or third site visit. The cache plug-in makes a copy of the site visit record, as offline-stored information and retrieves it in less than an instant upon a user’s next visit. So, if your website is frequently visited by your customer base, it is essential that you install a cache plugin not only to enhance the speed and usability at the user’s end but also to remind them about their last visit activity.
Broken Links are Parasites – Check and Remove!
Broken links can turn out to be an instant turn off for the visitor, no matter how much of a good impression you initially established. External and internal linking is a great strategy to engage traffic and uplift your SEO game but that too needs a careful Scrutiny and constant examinations. As your website expands with a constant increase in its online data and information, the number of broken and dysfunctional links will eventually increase and the more painstaking it will be for you to check and remove.
However, it is not a mere choice but a necessity that you keep track of your links and ensure that all links are updated and working in their full functionality. To makes things easier for web masters and website managers, WordPress offers Broken Link Checker, a free plug-in to check all inserted links within your website data and identify the one’s that seem malicious of broken. The plug-in notifies you after each check so that you may effectively remove the defected links just in time.
Optimize your Graphics
If you have loaded your website with sliders, videos, the ever popular GIFs or a lot of high resolution images, it will require more time to load and each graphic element will keep your visitor on hold. This often turns quit annoying at the user’s end and he might just click your home page close, without waiting to witness and go awed over your graphic creativity.
WordPress offers EWWW Image Optimizer, a free plug-in to optimize and compress your graphical content, especially those high resolution images that take ages to load. The plug-in compress your images into the smallest possible sizes and thus maintain a decent loading speed.
Do Not Overdo on Plug-ins
WordPress offers a myriad of free and handy plug-ins, all at your disposal to choose and install in your website, making things easier and handy at your end. However, this does not mean that you douse your website in the shower of plug-ins, making it complex and exasperating not just for you but at the visitor’s end as well.
Be extra careful while picking on the right plug-ins for your website. You might be tempted by many of them, but remember that too much of everything is bad and rather than doing any good, an overload of plug-ins will cumulate to decelerate the performance of your website.
Clean Up Your Database
Keep Your WordPress version Updated
WordPress, in the influx of updates, introduced its latest and advanced version every now and then with renewed features and better specifications. Using an old WordPress means you might miss out on some essential features that have been added in the latest WordPress to enhance the performance. Ensure that you keep your website updates on the latest WordPress version for the effective and timely management of your website, bug fixing, proper organization and to enjoy all the brand new features and plug-in support.
Perform and Inspections for Spams and Viruses
Cyber criminals are always on the lookout for any loopholes in online websites to penetrate their codes and control them through their malicious activities. It is important that you perform a regular check and scrutiny for viruses, Trojans and other malwares that might slow down and even manipulate your website from some other end that you might not even know about.
WordPress offers free Anti-Malware plug-in to keep your website free from any malicious traces or spamming activity.
Effective and timely Maintenance of Drafts and Revision
WordPress is a great content management platform that offers a variety of job roles and a full-fledged content management process. This extensive myriad of options might create an overload of drafts and revised posts that might not even be necessary for you, but are still stored in the backup and make an additional burden on the site’s internal storage capacity. You may use WordPress’s Bulk Delete option to remove old posts and drafts in batches as per their date and order of arrangement.
User experience is the key to effective conversion that eventually uplifts your sales and revenue. Competing in the cyber sphere means that you have to offer the best user experience, through your website, to ensure that your customer does not land in your competitor’s nest. And for this, you have to keep your online strategies concentric to elevate speed and usability of your website.
With the free WordPress platform with all amazing options and plug-ins, a speedy site management is not a big deal anymore. A careful and handpicked choice of a few essential plug-ins coupled with your aesthetics and creativity and a smart content management and your website is all good to go to rock the online business game.
This won’t require your developers and webmasters to work their nights off. Take care of the suggestions and advices we have proposed n this article and you sure are well on your way to achieve your online goals.