Blogs fuel the Internet and play important roles during our never-ending search for news and information. They’re also an intrinsic part of content marketing strategies, and that means blogging requires careful consideration and planning when it comes to devising the type of content to be published.
That’s easier said than done, though, and even seasoned bloggers will struggle to come up with valuable, engaging content ideas on a regular basis.
Maybe you’ve just started a business and have cited your blog as a key component when it comes to attracting followers and collecting leads; perhaps you’ve decided to blog for pleasure by covering your favourite hobby; whatever your reason for blogging, you’ve probably reached this post because you’re unsure of what to post yourself.
We’ve all been there. But don’t worry, because in this post, we’ve got 4 tips on choosing the right kind of content for your blog.
1. Length matters
The next time you search for an answer to something, take a look at the blog posts that appear at the top of the search results – they’ll almost certainly share one thing in common: size.
Any SEO expert will tell you that the average length of blog posts ranking within the first 10 slots of search results is over 2,000 words; length really does matter.
A word of warning, though: never force content. And by that, we mean don’t unnecessarily pad out your blog posts just to hit large word counts. In doing so, you’ll simply end up with posts that are neither engaging nor of interest to search engines. Posts should be as long as they need to be, but aim high.
2. Mix text with other forms of content
Blog posts don’t have to be solely made up of words. In fact, if you want to draw in greater audiences and keep them engaged, it is essential that you give those words some company in the form of additional media.
This may be infographics, photography or video, but whatever it is, be judicious with its use; a blog with just a single image will have a tough time ranking. Make your posts colourful and eye-catching with supporting imagery.
Just remember that Google can’t read anything other than text, so ensure you add keyword-fuelled alt tags for images and transcripts and site maps for videos. If you’re unsure where to host your video, you could do a lot worse than use the services of Wistia.
Chances are, you know rather a lot about the topic your blog centres on, so why not demonstrate your prowess by posting guides to help those with less knowledge than you?
How-to posts perform particularly well on Google, and so do lists. With the length of posts being of paramount importance, why not mix the two?
The consumer-driven society we live has put customers squarely in charge when it comes to providing pre-purchase opinion for would-be buyers. This has in turn made the review-based blog post a fabulously sought after form of content.
From time to time, post a review on your blog. Depending on your niche or industry, you should have plenty of relatable products or services to choose from and in doing so, you’ll help countless consumers during their buying journey.
We hope the above tips help you get rid of writer’s block (don’t worry, we all get it) and devise content for your blog that results in an engaged, growing audience.
If there’s one takeaway, it’s this: remember that you can always combine types of content. Given the importance of long-form blogging when it comes to search engine results, you can do a lot worse than combine an infographic with a how-to guide and supporting video in the same post.